Skip to main content
Author Phil Hill

Drivers for EdTech Market Valuation Changes

By 2022-12-082 Comments

My post two days ago sharing the radically changing world of public EdTech company valuations got more attention than expected – when I mostly wanted an updated pretty picture and an excuse to share AI audio options for the blog. One small update to that post: I was reminded that I should have Keypath added to the mix, which led me to update the image accordingly. What I didn’t address in that post but will below the image are the major drivers for why so many EdTech stocks have dropped so far. [full-page audio link]

percent change in value of select edtech stocks from march 2021 to december 2022

Macroeconomic Trends

Investors in technology-related stocks have changed their perspective in fundamental ways since late 2021, with the macroeconomic trends of persistent inflation, war, and the looming (or emerging) recession. These trends are driving most capital markets (angel funding, VC funding, public equities) to no longer reward growth at all costs, and instead to reward profitability and the ability to weather the storm. Of course growth is desired, but it is most often secondary to profitability. The Transcend newsletter described this change for EdTech startups based on their interviews with early-stage investors.

With the bar raised for founders to raise, the north star has changed from traction to profitability. Angel investor Rob Cohen sees founders moving from the “growth at all costs” model, and towards profitability. In 2021, founders could always take on more funding to stay in business despite losses, but that’s not the case in 2022. Investors are looking for businesses that can sustain themselves through a recessionary period, who operate in validated markets and can be profitable from the early days.

Jan Lynn Matern (Emerge Education) summarized it best:

“the market environment in which you operate dictates how you have to build your company. In 2021, when funding was abundant, top-line growth was the north-star metric for investors. Now it’s profitability”

This trends is mirrored in public markets, as described in May by Sequoia Capital.

Growth at all costs is no longer being rewarded

  • The era of being rewarded for hypergrowth at any costs is quicklycoming to an end
  • [Enterprise Value] / Revenue multiples across software have been cut in half over thelast 6 months and now trade below the 10-year average [snip]

Focus is shifting to companies with profitability

  • The focus on near-term momentum is often shifting toward companieswho can demonstrate current profitability

This is why we are seeing so many EdTech layoffs this year, at 2U/edX, Emeritus, Coursera, D2L, etc, etc. This also helps to explain how Pearson and Instructure have fared so well in relative terms. Both companies had made major layoffs and simplifications (selling parts of the company that were no longer core) well before 2022. They were already shifting their primary focus to profitability.

Education Trends

Add to the macro trends two big issues that we face within education circles.

Falling enrollments represent a major driver for these lower market valuations. While the US is only one part of the market, it is still the biggest and most lucrative one for EdTech vendors. And there are fewer students enrolled in format education programs than before as we have covered often.

In all sectors of US higher education, total enrollments are dropping for degree-granting institutions, and there are no signs of the trends reversing due to the end of the pandemic as many had hoped. As you can see above, total US enrollment has been dropping for at least the past decade, the losses accelerated during the pandemic, and all signs are that the losses are continuing, perhaps at a closer rate to what was happening in the late 2010s. There is a structural change happening here, and it is not just a cyclical reaction to unemployment rates.

It is true that non-degree certificate programs are increasing enrollments, whether these are offered by higher education institutions or other entities. But those gains do not fully offset the losses from formal degree program losses. It is also true that non-US countries are not facing the same enrollment declines, but for EdTech companies, again there is not enough to offset US losses, where the per-student revenues are highest.

Covid Hangover

Add to these drivers the realization from many investors that the pandemic is going away but not everything has changed. There was a lot of investment activity in the past 2-3 years from people outside of education, driven by naive assumptions on just how quickly and how simply education would change in the long-term. The Transcend newsletter described the exit of many of these generalists.

A big factor in the growing investment into edtech in recent years was that generalist funds saw edtech as an investable sector. These were generally larger funds that participated in growth-stage rounds, and inflated the funding numbers and valuations.

A lot of these investors want nothing to do with education, once again.

That’s generally fine – investing in education and in startups in general are two different games with different exit scenarios. While VCs depend on a few outlier startups that return 100x their investment through IPOs, education exits are smaller but more frequent. Most of them happen through PE buyouts or strategic acquisitions.

We’re getting back to more realistic and knowledgable views on what EdTech companies can achieve.

Another hangover from Covid, coming from some naive assumptions in my view, is that investors are realizing that the federal funding gravy train was temporary. In the US K-12 space, a huge amount of the EdTech spending from 2020 – 2022 was driven by federal ESSER funding. A lot of that funding remains unspent, but it is going away nonetheless. And it was spent with wild abandon in 2020 and 2021 to the point where school districts have to take time to digest what they ate, and to consider whether and how to pay for EdTech in the long run without these handouts. The impact in higher ed with CARES funding was not as much of a shock to the system, but the funding has mostly gone away.

Structural Changes

I don’t want to suggest that this post has a comprehensive explanation for EdTech market changes, but hopefully the description of these primary drivers helps explain the significance of the overall transition. It is also worth pointing out that none of the drivers above have clear end dates, especially enrollment declines. Again, the point is that we seem to be facing structural changes in the market, without any reversal in fortunes expected anytime soon.


  • Donald Clark says:

    Great work here. Just a couple of observations.
    Not sure that LTG is in same category as rest – not really an ‘Ed’tech company as largely corporate and price down as not an integrated entity. But generally your analysis is spot on. PE organisations, Learning Pool is a good example, bought at $200 million in 2021, will still go for growth as there’s a premium on scale, as they are acquiring and acquisition prices will fall. That’s good for well capitalised entities. Edtech may wobble, as US enrolment down for 12 years in a row and so on, but corporate market will remain strong, as classroom training died a death during Covid. Recession will hit value of all, of course. Great work as always.

    • Phil Hill says:

      Fair point, as LTG is mostly corporate – we need a name to distinguish academic EdTech from corporate EdTech, and even straddling EdTech. As for Learning Pool, I’d be willing to bet that they were not in ‘growth at all costs’ mode and were already profitable, or close to it. In that case, growth and bargain M&A make a lot of sense. Any idea if that is accurate?