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Editorial Policies

PhilOnEdTech is a weblog about educational technology and related topics that is published by Phil Hill, who is also founding partner at MindWires, an educational technology analyst and consulting firm. It covers a broad range of topics related to trends in education—particularly teaching and learning in higher education—that are impacted by technology.


PhilOnEdTech features authors that have been carefully hand picked by Phil. These are always people whom they learn from and find personally interesting. The views that guest authors publish are solely their own and do not represent any sort of unified editorial position of PhilOnEdTech.

In many cases, guest blogging invitations are open, meaning that the guest bloggers are free to submit future posts when they wish on whatever topics they wish. Bloggers with open invitations are referred to as “featured bloggers” and have their own bio pages on the site in the “About the Authors” menu.

Guest blogging is by invitation only. Email requests to submit guest posts will be ignored.


All PhilOnEdTech authors retain copyright to their own works. Phil Hill does not claim copyright over any works published on PhilOnEdTech other than those he has authored. However, by publishing their content on PhilOnEdTech, the authors agree to release their works under a Creative Commons Attribution license. Any republication of PhilOnEdTech content must give attribution to the authors.


PhilOnEdTech does not accept advertisementsRequests to place ads on PhilOnEdTech will be ignored.

Product Reviews

PhilOnEdTech occasionally does product reviews at our discretion.

Miscellaneous Requests for Help and Information

This blog has been created out of a desire to help fellow travelers in the world of educational technology. Individual requests for help or information will be taken seriously. However, not all requests for help can be accommodated or even answered. Your request is more likely to be answered if it is polite and provides some context.


Comments are invited but should be topical and civil. If your comment is judged inappropriate or offensive, it will be deleted. Commenters who are suspected of using fake names to preserve anonymity will be held to a significantly higher standard than those who use their real names. Comments made using fake email addresses will be deleted regardless of content, without exception.

Comments should not be directly promotional of specific companies or products. We appreciate disclosures of who the commenter works for, and comments about their company that clarify a discussion are welcome. But we discourage any link-baiting or overuse of company or product names that are not necessary for the conversation.We request that comments avoid being overly promotional, and we may moderate certain content and even ask people to modify comments accordingly before publishing.

Comments should be on topic and not just an excuse to get a particular point of view and link(s). Comments are for discussion, not to support activist agendas.

To support these policies, as of November 2021 all comments will be moderated.

Conflict of Interest and Relationship of Our Consulting Work

As you probably know, we run a consulting business (MindWires Consulting) and sometimes work with the companies and schools that we write about here. Consequently, we periodically remind you and update you on our conflict of interest policies. We do our best to avoid or minimize conflicts of interest where we can, but since our system isn’t perfect, we want you to understand how we handle them when they arise so that you can consider our analysis with the full context in mind. We value your trust and don’t take it for granted.

We talk a lot with each other about how to deal with conflicts of interest because we run into them a lot. On the one hand, we find that working with the vendors and schools that we write about provides us with insight that is helpful to a wide range of clients and readers. There just aren’t too many people who have the benefit of being able to see how all sides of the ed tech relationships work. But along with that perspective comes an inevitable and perpetual tension with objectivity. When MindWires started, we didn’t have a clear idea where these tensions would show up or how big of an issue they might turn out to be. We originally thought that our blogging was going to remain an addiction that was subsidized but somewhat disconnected from our consulting. But it turns out that more than 90% of our business comes from readers of the blog, and a significant portion of it comes out of conversations stimulated by a specific post. Now that we understand that relationship better, we’re getting a better handle on the kinds of conflict of interest that can arise and how best to mitigate them. Our particular approach in any given situation depends a lot on whether the client wants analysis or advice.


In many cases, clients want us to provide deeper, more heavily researched, and more tailored versions of the analysis that we’ve provided publicly on this blog. In this situation, there isn’t a strong a direct conflict of interest between providing them with what they are asking for and writing public analysis about various aspects of their business. That said, no matter how hard we try to write objectively about an organization that is, was, or could be a client, human nature being what it is, we can’t guarantee that we will never be even subconsciously influenced in our thinking. That is why we have a policy to always disclose when we are blogging about a client. We will insert a disclosure footnote at the end of the first sentence in the post in which the client is named (or the first appropriate place based on formatting issues). We will insert these notices in all future posts on the blog, whether or not we are the authors of those posts. In cases where the company in question is not currently a client but was recently and could be again in the near future, we will note that the company “was recently a client of MindWires, LLC”.


Sometimes the client wants not only analysis but also strategic advice. Those situations can be trickier. We want to avoid cases in which we blog in praise (or condemnation) of a company for taking an action that they paid us to tell them to take. Our policy is that we don’t blog about any decisions that a company might make based on our advice. There are some theoretical situations in which we might consider making an exception to that rule, but if they ever do come up in reality, then the disclosure principle will apply. We will let you know if, when, and why we would make the exception. Aside from that currently theoretical exception, we recuse ourselves from blogging about the results of our own consulting advice. Furthermore, when potential clients ask us for advice that we think will put us into a long-term conflict of interest regarding one of our core areas of analysis, we turn down that work. Analysis take precedence over advice.

Getting Better at This

We’re going to continue thinking about this and refining our approach as we learn more. We also have some ideas about business models that could further minimize potential conflicts in the future. We’ll share the details with you if and when we get to the point where we’re ready to move forward on them. In the meantime, we will continue to remind you of our current policy periodically so that you are in a better position to judge our analysis. And as always, we welcome your feedback.